Anyone using free SERP tracking tools? Which ones are worth it?

MegWhitgal said:
@varencia
Is it worth paying for if you’re just starting out though? I feel like free tools should be enough at first.

If you’re just starting, I’d stick with the free tools like GSC and AWT until you really need that next level of data. No point paying for stuff until you actually need it.

@varencia
Agreed! Use the free stuff to learn the basics, then move to paid tools when you need more insights. That’s what I did, and it worked out fine.