Hello everyone, I’m new to this forum and I’m here to offer my expertise in SEO and website building, honed over the last 20 years. My experience includes consulting for large corporations and government agencies, where I’ve developed and corrected SEO strategies for major websites with proven results. I’ll be available for the next 24 hours to answer any questions you have about SEO or to take a look at your website. Just drop your link here. Please give me as much detail as possible in your questions so I can provide precise answers. Cheers. PS - Please keep our conversation public by posting here; private messages can be sent only after my confirmation.
With so much information available, how can someone new to SEO distinguish valuable advice from noise? Would you recommend finding a mentor, an apprenticeship, or learning through hands-on experience like starting a blog? Also, are there any common SEO practices you see that people should avoid?
@Enrique
This is a great question!
Is it possible to achieve high rankings solely through excellent content without paid backlinks? My website is in a local niche, receives about 3,000 organic clicks, and 300,000 impressions per year. I haven’t updated content recently and am planning to start. Beyond keyword research, what strategies would you suggest to quickly enhance clicks and lead generation? Also, how significant are page speed and core web vitals in influencing SEO rankings?
@Nyle
Yes, focusing purely on quality content can indeed result in good rankings and natural backlinks. It does require patience as quality content needs time to gain traction. For enhancing clicks and leads, consider diversifying your content across different social platforms that your audience frequents. As for page speed and core web vitals, they are part of Google’s ranking factors but not the most critical ones. They provide a minor boost, but high-quality content will always be more important.
@Sage
Could you elaborate on what qualifies as ‘great content’ in your experience?
CathyGenesis said:
@Sage
Could you elaborate on what qualifies as ‘great content’ in your experience?
Great content effectively meets the user’s search intent and provides a comprehensive answer to their questions. It should be well-researched, factually accurate, engaging, and formatted in a way that enhances readability. Including unique insights or practical advice can also set your content apart.
@Sage
Could you apply this concept of a detailed testing process to products like watches or knives?
Rockwell said:
@Sage
Could you apply this concept of a detailed testing process to products like watches or knives?
For products like watches or knives, a detailed testing process might involve assessing durability, design, functionality, and user experience. Comparing these aspects with competing products can also provide valuable insights to consumers, thereby enhancing the content’s value.
CathyGenesis said:
@Sage
Could you elaborate on what qualifies as ‘great content’ in your experience?
This seems highly subjective. What are the standards for judging content quality?
@Ari
Exactly, that’s why I’m asking. What makes content ‘great’ for SEO should be more standardized.
CathyGenesis said:
@Ari
Exactly, that’s why I’m asking. What makes content ‘great’ for SEO should be more standardized.
There’s no one-size-fits-all answer to what makes content great because it largely depends on the audience’s needs and the purpose of the content. Google’s algorithms aim to match the most relevant and authoritative content to each user’s query.