Big traffic boost from Bing, Yahoo, and DDG… anyone else seeing this?

Losing Google traffic—are you dropping in rank or just not getting as many clicks?

Companies like SimilarWeb track market share, so you might see some shifts there. ChatGPT’s growth last year was huge, and if you look at those numbers, there may not even be enough people left for Bing or DDG!

Some reports show Google’s market share might drop below 50% for search ads next year, with Bing getting up to 11%.

I’ve also heard that younger folks don’t use ‘to google’ as a verb anymore, which says something about shifting trends. I think we’re starting to see more people turning to alternatives like Bing, ChatGPT, and DDG for various reasons, including privacy and search quality. Still, Google’s dominance isn’t going away just yet, but it could mean changes for SEO soon.

How do the flat numbers compare? I mean, Google still accounts for 90% of traffic for most of my clients, while Bing and Yahoo are like 2-5%. Even a 200% increase on Bing might not mean much in real numbers.

@Craig
I’ve lost thousands of daily visits from Google but gained hundreds from Bing across a couple of my sites. While it might not seem like a lot, I’ve found that Bing traffic often converts better than Google’s. So, a few visits from Bing can be worth a lot.

My site is pretty new, and most of my traffic is from Bing, Yahoo, and DDG so far.

How are you driving traffic from Bing, Yahoo, and DDG? Any special tactics?

Harvey said:
How are you driving traffic from Bing, Yahoo, and DDG? Any special tactics?

Nothing fancy. Ranking on Bing feels like Google a decade ago—just use your keywords in the right places, have a solid domain, and get relevant backlinks.

Optimizing for Bing is a bit different than Google. Here are some things to keep in mind:

  • Bing struggles with complex site structures, so keep things simple.
  • Google’s big on mobile-first indexing, while Bing isn’t as strict about it.
  • Bing tends to favor older, trusted domains, whereas Google looks for high-quality backlinks.
  • Bing loves evergreen content, but Google prioritizes fresher, updated posts, especially for trending topics.

So, if you’re targeting both, make sure to keep these differences in mind. Anyone else notice this?

@Camden
Interesting, but I think it’s simpler than that. For smaller niche sites, Bing just seems to give them a chance quicker than Google. Exact match domains also still do well on Bing, while Google is tougher on new sites.

@Leroy
Thanks for sharing! It’s good to stay aware of Bing’s nuances too.

What tools do you use to track your traffic from other search engines?

Malakai said:
What tools do you use to track your traffic from other search engines?

I use Google Analytics and Bing Webmaster Tools.

Feels like we’re all getting ready for the future with ChatGPT search. Maybe Bing’s new AI could really shake things up. Google’s still the top pick for now, but things could change.