Does keyword density matter?

I am interested to know if you believe that repeating the keyword multiple times in your article can improve your ranking on Google.


You don’t need to worry about keyword density. Search engines like Google, Bing, and others base their models on the context of the text around the keyword rather than just its presence. If the context is correct, a word may make sense to be mentioned 25 times in some circumstances, while in other cases, it may only make sense to mention it once.

Before search engines used natural language processing (NLP) to interpret page content, simpler algorithms like “tfidf” were used to understand keywords. Semantic HTML elements, like titles and headings, were used to support the understanding of the relevance of the keywords. Therefore, keyword density was only relevant before that time.

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For SEO (Search Engine Optimization), keyword density was formerly quite important, but over time, its significance has greatly decreased. In the early days of SEO, search engines heavily relied on keyword density to determine the relevance of a page to a search query, this led to the practice of “keyword stuffing,” where websites would excessively use keywords to rank higher. While it is still useful to include relevant keywords in your content, it’s best to do so naturally and in a way that enhances the user experience. Overemphasizing keyword density can lead to poor-quality content that might be penalized by search engines.

Forget about stuffing keywords into your content! Search engines are smarter now and focus on understanding the overall topic of your webpage, not how many times you use a specific word.

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Howdy Kevin, Keyword density isn’t important for SEO, as it’s no longer thought to be a ranking factor. This is because modern search engine algorithms are smart enough to understand what a page is about and how well it matches search intent in other ways

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