Hi everyone, I’m new to SEO and would love to learn how to do keyword research! I’ve noticed that a lot of high-volume keywords have a high difficulty score.
Once I have my list of keywords, how do I decide where to place them on my site? For example, which keywords should go on the homepage, about, or contact pages? And how often should I mention them?
Also, I’m a bit unsure about keyword intent. For example, if I’m targeting ‘software company,’ how can I make sure it attracts clients looking for services rather than people starting their own company?
There are a few ways to do keyword research. One thing I do is write articles on various topics within my niche without worrying too much about specific keywords.
After a while, I check Google Search Console to see which search terms bring impressions to those pages. This can give you an idea of keywords you may not have thought of initially. It’s a bit of trial and error, but it works well over time.
I’m new too, but I use Google Keyword Planner and the free version of Semrush to find long-tail keywords with lower search volume.
I search the keyphrase on Google to see who’s ranking at the top. If smaller sites rank without directly using my keyphrase, I go for it and aim to take the top spot.
I also try to place my keyphrase about seven times in an 800-word article. I don’t have the budget for paid tools, so I use the free versions for now.
Use keyword tools to get ideas on search volume, competition, and related terms.
Look at search engine results to see how competitive your keyword is.
Check social media for user engagement around the keywords.
Use your site analytics to see which keywords are already driving traffic.
When it comes to where keywords should go:
Use them naturally in titles, descriptions, and throughout your content.
Place them in URLs if possible.
For keyword intent, analyze search results for your term to see what types of content rank. Adjust your content to match the intent that best fits your goals.
If you’re new, a tool like LowFruits.io is budget-friendly and helps you find keywords you can actually rank for. Unlike big tools, it doesn’t need as much input and is more beginner-friendly.
You might also like Ubersuggest, which has a lifetime deal option. It’s good for competitor analysis, so you can look at similar sites with lower authority and see what keywords they rank for.
For pages like ‘About’ or ‘Contact,’ keywords aren’t as important. Focus on your homepage for your main keyword but keep it user-friendly. Hope that helps!
@Gordon
Exactly! No need to load keywords onto those pages. Keep the homepage focused on your main topic and use LowFruits to find some low-competition keywords to build content around. Good luck!
Kody said: @Gordon
Exactly! No need to load keywords onto those pages. Keep the homepage focused on your main topic and use LowFruits to find some low-competition keywords to build content around. Good luck!
If you’re already set on your keywords, here’s a tip for optimizing ad spend: include keywords in UTM sources and use a third-party tool on your landing page to analyze traffic quality. This way, you can identify and cut down on keywords attracting bot traffic.
