How can I help my friend with SEO for her new Shopify site?

Technical SEO Forum
1

Hello everyone,

I’ve been learning SEO to fulfill some university credit requirements and decided to help a friend with her new Shopify website. So far, I’ve watched some YouTube videos, completed most of Google’s SEO course, and applied basic steps like adding the site to Search Console and Analytics. I also requested indexing since the site wasn’t indexed yet.

The site already follows good practices like having a proper URL structure and sitemaps, so I’m not sure what else I can do. This is all I’ve managed so far, and I feel stuck. Any advice on what to do next would really help!

2

You could try using tools like fluxai.co.uk. Just enter the website URL, and it’ll analyze the site and give recommendations in about a minute. It’s free for now and super easy to use. Hope this helps!

3

Here are some suggestions:

  • Add schema markup, especially if it’s an e-commerce site.
  • Do keyword research. I have a document for this, so feel free to DM me if you need it.
  • Focus on keywords where you won’t compete with high-authority sites.
  • Write content to build topical authority and make it clear what the site is about.
  • Start building backlinks. I recently made a guide about this; you can check it on my profile.
4

It’s completely normal to feel lost at the beginning! For your friend’s Shopify site, you might consider:

  • Installing a plugin like Yoast or Rank Math.
  • Adding schema markup to help search engines better understand the site.
  • Building backlinks to increase the site’s authority.

I also recommend using tools like SEO-Checklist.app to organize your work. It’s free and can give you clarity on what to prioritize. Let me know if you have more questions!