How do you even work on SEO for your Shopify store? I think all I can change is the product description where I can tweak it

as the title indicates. attempting to improve my store’s SEO in the hopes of obtaining some organic growth. Any advice or insight? Do you know of any excellent articles I should read?

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The short answer is to launch a blog covering subjects people are using Google to look for. Include banner advertisements or organic connections to your items within the article.