With AI improving fast and voice search becoming more popular, how are SEO pros adjusting their strategies? I’m trying to figure out the best ways to create content that ranks well and also works with voice assistants like Siri and Alexa.
What are the main things to think about when making content that’s easy to find and helpful for users?
If you’re already writing for users and search engines while optimizing for things like Featured Snippets, you don’t really need to change anything for voice search.
A lot of people mention structured data, but honestly, that’s just theory. I doubt it makes much difference.
In the end, voice search is just another way to access the same results. There’s no special ranking system for it.
@Mickey
Exactly this.
I usually try doing some long-tail voice searches for the keywords I want to rank for, then add those phrases to my content.
There’s a WordPress plugin called Mates that lets you train an AI bot on your site. It’s voice-activated and works pretty well.
For voice search, focus on natural language that sounds conversational. Use long-tail keywords that match how people actually speak. It helps to format content in an FAQ style with short, clear answers.
If you’re targeting local searches, make sure to include location-based keywords.