How to Compete When Banks Dominate the Car Loan Market?

I’m helping a small car loan provider in the Philippines, but we’re finding that keywords are heavily dominated by the big banks. What strategies can help us get noticed in this kind of competitive space?

  • Focus on building topical authority for car loans.
  • Invest in backlinks, including PR and sponsored links.
  • Start by analyzing how thoroughly your competitors cover this topic.
  • Adding relevant tools, like calculators, can help attract backlinks and engage users.
  • Highlight your unique selling points across the site to encourage more sign-ups or calls.
  • Make sure the site is optimized for conversion rate optimization (CRO) to improve results.
  • Focus on ranking your Google Business Profile (GBP) since banks might not rank as strongly here.

Try targeting longer keywords with less competition.

Some great points already! To compete with banks, go for long-tail keywords banks usually ignore, like “quick car loan for small businesses in the Philippines” or “affordable car financing options locally.”

Also, building topical authority is key. Create a blog or resource section covering all things car loans—answer common questions, offer tips, and emphasize any unique perks. Partner with local businesses to boost trust and visibility, and aim for backlinks from local financial sites. Banks will be tough to beat on broad terms, but you can own a niche.

@Jesus
Good advice :+1:

Search engines don’t necessarily favor banks; they reward well-optimized content.

You can disrupt the market with strong SEO by analyzing what works for the banks and going a step further to make your landing pages even more useful.

Some tips:

  • Include helpful tools.
  • Offer in-depth guides and tips.
  • Target areas where banks have less local presence.
  • Identify and fill gaps in your content strategy.