Hi everyone, I’m looking for advice from people experienced with using PR for backlinks. I own a health insurance agency operating in 7 states and plan to expand to 10 more within the next year. The website and online presence are still a work in progress. SEO traffic is growing slowly but steadily (from spot 56 to 23 in under two months). Most of our sales currently come from PPC and direct outreach. My goal is to eventually have SEO as the primary source of new clients.
Does it make sense to pay for PR services, like BrandFeatured, to get published on news sites?
What are the pros and cons?
My budget is limited as this is self-funded, but I want to grow this business into a major national brand.
@Ronald
If your site supports PHP, I could help you set up a script that automatically creates a page for each state using a template. These would be static HTML pages and could include an RSS feed to submit to Google My Business.
No, Wix doesn’t support PHP. I usually handle this for clients at $49/month, including creating state and city pages with backlinks to your main site and contact info. It’s done through a keyworded domain.
Got it. Just make sure the press releases stay live as articles and aren’t removed after a while. Are they trying to sell you a subscription, or is it a one-time fee?
@EverylnVinic
It’s a one-time fee per article. They create the press release, I approve it, and they send it to 200+ news outlets like AP and Forbes. They guarantee a percentage will get published with backlinks.
Press releases can work if you have something newsworthy to share, like a study or white paper. Keep in mind that most large media outlets will give you no-follow links. However, there’s evidence that Google still values these links if they come from reputable sources.