I recently secured my third backlink on HubSpot for a client, which is notoriously difficult to achieve. My pitch was only 4-5 lines long, and I wanted to share some insights and takeaways from this experience.
Here’s the Last Pitch I Sent:
Business Acquisition Plans
Have a Day Zero Plan. This is a thorough plan outlining the steps you will take when the acquisition is completed. It comprises stakeholder communication plans, critical system integration, quick operational adjustments, and cultural alignment initiatives. A Day Zero Plan establishes the framework for the integration process and guarantees a seamless transition. This comprehensive strategy goes above and beyond the typical post-acquisition integration plan, taking care of urgent issues and laying the groundwork for long-term success.
My Takeaways:
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Journos Are Busy:
Journalists don’t have the time to sift through long and complex pitches. Keeping it short and to the point significantly increases your chances. They prioritize content that’s easily digestible for a general audience rather than a detailed thesis for experts. -
Ditching AI & Getting Straight to the Point:
I used to rely on AI for writing pitches but shifted to writing everything myself and keeping it brief. Initially, it was challenging to get back into writing, so I kept my pitches short. Interestingly, I noticed that my short pitches were consistently getting accepted. Now, my pitches are rarely more than 150 words. Minor mistakes here and there might even make your pitch stand out in a sea of AI-generated responses.
With these changes, I’ve managed to hit a 20% success rate with major journalist outreach programs. Last month, I secured three HubSpot backlinks and backlinks from various top publications for different clients.
I’d love to hear different perspectives or additional insights on this!