Pages vs. Blog Posts in WordPress: Which is Better for SEO?

Hey guys, I’ve been wondering about something related to WordPress and SEO. When it comes to pages versus blog posts on WordPress, which one tends to work better for SEO? I’ve heard that blog posts can be great, but does that only apply to landing pages or across the board? Thanks for any insights.

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A blog post can be categorized (and tagged), which is beneficial because it helps to establish a coherent structure for your entire site and effectively organize all your articles (and having a solid structure is beneficial for SEO).

However, in terms of SEO, there’s technically no difference between a single page and a post. To Google, whether you use “page,” “post,” or even operate outside of WordPress altogether, all they see is the HTML code generated by your server.

Pages and posts are concepts specific to WordPress and how you manage content creation. Choose whichever option you believe is most suitable and aligns with your needs and website theme. For example, some WordPress themes may not display dates and authors on a “page.”

Typically, people use “posts” for articles and similar content because it allows for categorization and displays as “latest posts” in the blog feed on their site (in most themes). On the other hand, “pages” are commonly used for static content like “about us” or “contact us” pages.

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WordPress offers extensive customization options, allowing you to configure your website so that both pages and posts can benefit from the best features.

By default, posts lack features like nesting, while pages typically do not include categories or tags. However, these settings can be adjusted. Posts can be enabled with nesting capabilities, and pages can be equipped with categories and tags.

Pages generally do not display attributes such as author information, creation time, or comments. You have the flexibility to add these features to pages or remove them from posts as needed.

In essence, if someone claims that pages offer specific SEO advantages, it’s worth asking them to specify which features they are referring to so that you can replicate those benefits for posts.

There are instances where attributes like the creation date and comments on posts might impact SEO differently. For example, using a post’s “last update date” instead of its creation date can sometimes improve its search ranking and click-through rate, especially for content that remains relevant over time (known as evergreen posts).

It’s important to note that these adjustments can be made on a per-post basis.

However, for users who are less experienced, sticking to WordPress’s intended use pages for static content and posts for blog entries and focusing on content quality is generally more effective than obsessing over minor potential SEO gains.