Question about the structure of a webshop

Technical SEO
1

Hi!

I’m working on optimizing an eCommerce website and have started seeing some improvements. However, I have a question about the website structure.

I understand that there are best practices for structuring a website, which should be logical and reflect the hierarchy of the site. For example:

  • yourdomain(.)com
  • yourdomain(.)com/shop/category/
  • yourdomain(.)com/shop/category/product/

But the shop I’m optimizing has a different structure. Here’s what it looks like:

  • yourdomain(.)com
  • yourdomain(.)com/shop/
  • yourdomain(.)com/product/product-name/

Or:

  • yourdomain(.)com
  • yourdomain(.)com/category/
  • yourdomain(.)com/product/product-name/

The URLs don’t reflect the website’s hierarchy. Is it worth optimizing this? I feel it could be a lot of work to redo the URL structure and ensure there are no errors.

What would you advise?

2

it’s generally recommended to have a logical URL structure, it’s not always a deal-breaker.

If your website is already seeing improvements with the current structure, it might not be worth the effort to completely overhaul it.

If you’re unsure, try testing a few changes to see if they have a positive impact on your website’s performance.

You could start by creating a new category page and using a more logical URL structure.

If you see improvements, you can gradually implement changes to the rest of your website.