SEO for Hotmart course selling

General
1

I’m doing some SEO for a personal trainer who sells courses on Hotmart. What do you think is the best approach for ranking a website that sells courses?

I’m currently creating a website with pages targeting long-tail keywords, along with blog pages relevant to the niche. The person also has partners with strong advertising who can easily trade backlinks. Am I missing anything?

2

It’s important to focus on quality over quantity. Ensure that the backlinks are from relevant websites and that the content is valuable.

If your personal trainer is targeting a specific location, optimizing for local keywords and using Google My Business can help attract local customers.