Should I hire reputation management or use a different name

Seeking Advice
1

Someone faked a terrible racist tweet using my name and kept sharing it until it went viral. I only found out when people started emailing my boss and the institution where I work. It almost cost me my job. Twitter (X) and Google aren’t helping, and even though it happened two months ago, I’m still getting threats. This fake post shows up on the first page whenever someone Googles my name.

I’m completely overwhelmed. My career relies heavily on my reputation, and I can’t have this following me around. Should I hire a reputation management service? Do you have any recommendations?

The other option is to start using my second last name (I’m from South America but live in the USA). What do you think is the better choice?

2

You could reach out to a local journalist to cover the story. Pitch the idea of online backlash and how fake content went viral. If the story is published, it could give context and show up on Google to balance the narrative.

3

I work with a reputation management company. If you’re interested, I can help you figure out if it’s the right move. Feel free to message me if you want to discuss options.