What do you think about offering white label SEO services?

Seeking Advice
1

I’ve been thinking about this idea for a while. A marketing company approached me recently, asking if I would let them include my SEO services as part of their larger marketing packages. They said they’d give me a cut for every client they sign or add to my services. I like this idea because I could focus fully on delivering high-quality SEO without worrying about sales. But the downside is I’d make less money since they need to profit too. I’ve always dealt directly with business owners, either B2B or B2C, instead of offering my services as white label. Has anyone here tried something similar? I’d love to know how it worked for you.

2

If you make sure their account management process is solid, this can actually work out well. It simplifies client management and could even boost your income. If you’re working solo, maybe consider hiring a part-time project manager and using a reliable project management app. Also, check if this agency is okay with async communication and scheduling weekly meetings to review client needs. Once you get into it, aim to work with multiple agencies like this so you’re not dependent on just one for success. That way, it’s more sustainable.

3

There are tons of other white label SEO providers out there, many offering services at really low prices. Are you sure this is the route you want to take?

4

I’m trying to weigh the pros and cons of this. On one hand, it seems like it could simplify things for me, but I’m worried about underpricing or losing control of the client relationships. What do you think?

5

@Henry
If you’re concerned about losing control, maybe set clear boundaries from the start. Make sure you still have a say in the client work and pricing, even if you’re working through an agency. Have you discussed this with the marketing company yet?

6

I guess I’m not sure how to position myself. Should I focus on delivering premium services or compete on price?

7

Henry said:
I guess I’m not sure how to position myself. Should I focus on delivering premium services or compete on price?

If you want long-term success, I’d say go for quality over quantity. Competing on price often leads to burnout and low profit margins. Clients who value great work will stick around and pay more. What kind of clients are you hoping to attract?