What do you think of my technical SEO checklist?

Seeking Advice
1

Here’s my blueprint for a complete technical SEO site audit. I’ve broken it into stages to make it easier to follow. Feedback or suggestions are welcome!

Essential Site Audit Checklist:

  1. Crawling & Indexing:

    • Use Google Search Console (GSC) Coverage Report.
    • Optimize robots.txt.
    • Update XML and HTML sitemaps.
    • Audit canonical tags.
    • Check for index bloat.

  2. Site Architecture:

    • Add breadcrumbs.
    • Optimize internal linking.
    • Review category/tag structure.
    • Analyze URL structure.
    • Improve navigation hierarchy.

  3. Page Speed:

    • Check server response times.
    • Focus on Core Web Vitals.
    • Configure caching.
    • Optimize images.
    • Minify code.

  4. Technical Health:

    • Ensure regular backups.
    • Use SSL certificates site-wide.
    • Monitor server response codes.
    • Audit HTTPS implementation.
    • Check redirect chains.

Quick Wins Optimization:

  • Compress images over 100KB.
  • Fix 404 errors with traffic.
  • Enable WebP optimization.
  • Implement browser caching.
  • Fix broken internal links.
  • Remove render-blocking JS.
  • Minify CSS, JS, and HTML.
  • Update robot meta tags.

Advanced Optimizations:

  • Add schema markup.
  • Use a CDN.
  • Enable lazy loading.
  • Set up dynamic rendering.
  • Implement hreflang tags.
  • Configure AMP and PWA settings.

Monthly Maintenance:

  • Analyze server logs.
  • Run security scans.
  • Test mobile usability.
  • Check SSL certificates.
  • Monitor crawl errors.
  • Track page speed.
  • Update sitemaps.
  • Revisit Core Web Vitals.

Tools for Each Stage:

  1. Auditing Tools: Screaming Frog, PageSpeed Insights, GTmetrix, GSC.
  2. Implementation Tools: Structured Data Tester, robots.txt Generator, Schema Generator, Sitemap Generator.
  3. Monitoring Tools: SEMrush, Ahrefs, Screaming Frog, GSC.

Let me know what you think or if there’s anything I missed!

2

Thanks for sharing this. Very comprehensive!

3

Another SEO checklist? How is this different from what’s already out there?

4

This feels generic, like it’s copied from somewhere. There’s not much depth here for experienced SEOs.

5

This covers all the basics really well. It’s a great starting point for someone improving their SEO strategy.

6

Don’t forget to bribe Google or post on forums like this to rank!

7

This is high-level SEO advice, but it won’t help for highly competitive keywords. Fixing technical errors like 404s or improving page speed won’t drastically impact rankings unless the site has serious issues.

8

@Ramon
Page speed does matter, especially on mobile. If your site is too slow, users will leave before engaging, and that impacts rankings.

9

@Ramon
Page speed definitely helps rankings on mobile, but it’s only impactful if the content is already good.

10

Danny said:
@Ramon
Page speed definitely helps rankings on mobile, but it’s only impactful if the content is already good.

What defines ‘good’ content? I’m not convinced Google can judge quality—it’s more about relevance and user signals.

11

@AlgorithmWizard
Good content usually means users spend more time on the page and don’t bounce back quickly. That’s measurable and makes sense.

12

Danny said:
@Ramon
Page speed definitely helps rankings on mobile, but it’s only impactful if the content is already good.

The fastest sites don’t always rank first. It’s more about relevance and other factors than just speed.

13

@Ramon
If speed doesn’t matter and content doesn’t matter, what does matter then?

14

Thanks for posting this, really useful.

15

You didn’t mention authority or backlinks. Content isn’t as important anymore—authority drives rankings now.

16

The tools section is especially helpful. Thanks for including it.

17

Check out fluxai.co.uk—it automates most of this for free. Just add your URL, and it even handles backlink outreach with templates.

18

This is so helpful! Most articles are vague or just trying to sell something. Thanks for simplifying it.