I keep hearing about SEO, but what exactly is it now? I know it has to do with search engines, but what’s involved in it these days? Does it still matter as much as it used to?
SEO stands for search engine optimization. It’s all about improving your website so it shows up higher when people search for stuff related to your business or whatever info you’ve got. It’s still super important, especially with Google handling so many searches daily.
@Stanley
Yup, it’s still important. SEO is about making sure your site can be found easily, and it’s especially useful for businesses that want more visibility online. Think of it as helping your site become ‘search engine friendly.’
@SERPSavvyExpert
Wait, so is it just about stuffing keywords into pages, or is there more to it?
SEOGuru said:
@SERPSavvyExpert
Wait, so is it just about stuffing keywords into pages, or is there more to it?
No, it’s way more than keywords. You need good content, fast loading pages, and even things like mobile optimization. Keywords are just part of it, but Google looks at a lot more nowadays.
From what I’ve read, SEO has evolved a lot. Now you have things like voice search, AI, and even image search playing a role. It’s not just about traditional searches anymore.
Joy said:
From what I’ve read, SEO has evolved a lot. Now you have things like voice search, AI, and even image search playing a role. It’s not just about traditional searches anymore.
AI? Like, how does AI affect SEO?
@Lilyharper
Yeah, Google’s using AI to summarize search results or even give answers directly. So SEO needs to account for that too. It’s called generative AI and can change how your content gets shown in search results.
Does SEO include stuff like paid ads? Or is that different?
BacklinkBaronBill said:
Does SEO include stuff like paid ads? Or is that different?
Nah, that’s PPC (pay-per-click). SEO is all about organic traffic, while PPC is where you pay to show up at the top of search results. Both fall under search engine marketing though.
AlgorithmWizard said:
Is SEO still a big thing in 2024? I feel like with all the new changes, it might be less important now.
It’s still massive. Organic search makes up over 50% of website traffic. As long as people are using search engines, SEO will matter. Plus, with all the competition on SERPs (search engine result pages), you need it to stand out.
BacklinkBaronBill said:
@Garrett
Got it. So SEM is like the umbrella term that includes both SEO and PPC?
Exactly. SEO for organic, PPC for paid. They work well together, but they’re different sides of the same coin.
Is SEO still a big thing in 2024? I feel like with all the new changes, it might be less important now.
@MysteryMaverick
Oh wow, I didn’t know it was that much. Makes sense now why companies still invest in it.
SEO also touches on stuff like local SEO, ecommerce SEO, and even news SEO. Each has its own strategies depending on the kind of site you have.
Arthur said:
SEO also touches on stuff like local SEO, ecommerce SEO, and even news SEO. Each has its own strategies depending on the kind of site you have.
Local SEO? How is that different?
@Isaac
Local SEO is all about optimizing your site so it shows up in searches related to your location. Like when someone searches ‘best pizza near me,’ businesses need to show up in those local results.