When do you think is the optimal time to share content on Instagram, particularly on week days?

Hey, what’s your take on the best timing for posting stuff on Instagram during the weekdays? Specifically, do you have any thoughts on when we should hit that share button for maximum engagement?

Best times vary, but generally, posting on weekdays between 10 AM-12 PM and 7 PM-9 PM can yield high engagement. Experiment to find what works best for your audience.

These are the best times to post on Instagram during weekdays, but keep in mind that optimal times can differ depending on your audience’s demographics and time zones.

  • Monday: 5 AM, 11 AM, 12 PM, 1 PM
  • Tuesday: 7 AM, 8 AM, 9 AM, 10 AM
  • Wednesday: 5 AM, 6 AM, 9 AM, 10 AM, 11 AM
  • Thursday: 6 AM, 11 AM, 12 PM, 1 PM
  • Friday: 7 AM, 2 PM, 3 PM, 4 PM

The optimal posting times for Instagram are typically from 7 a.m. to 8 a.m. on weekdays. Based on data from over 5 million Instagram posts, content posted during these time slots tends to receive the highest engagement.