I built a site with over 105 location-based pages by zip code, created and edited with AI (ChatGPT) and some human tweaks for each city across the US and Canada. Up until December 2024, the site was doing really well—great visibility, solid organic traffic, and lots of keywords ranking.
But after December 26th, traffic tanked hard. I’ve done a lot of backlink work, but after taking a closer look, I still have about 1,700 backlinks on this 26-year-old Joomla site.
I’m not sure if the location pages triggered the 75% traffic drop (except for keywords, which only dropped about 21%), or if it’s a handful of spam backlinks from China or Russia causing it. I tried blocking both countries, but they seem to find ways around it using other locations to sneak links through image caches.
Anyone else run into something similar? I’m wondering if the AI content or the backlinks are the real issue here.