I just read the KPI post from earlier today, and it got me thinking—how do you determine which search queries are the most successful?
While GA4 and GSC provide basic metrics like clicks, impressions, CTR, and position, I haven’t found any reporting options that offer deeper insights by query. For instance, it would be valuable to see engagement time, bounce rate, event count, add-to-cart actions, and purchases broken down by query. Is this type of analysis not possible in GA4?
I know these metrics are available for landing pages, but I haven’t found anything similar for individual queries. Any insights?