I feel stuck in a difficult situation. My company is unwilling to have clients pay for Yext due to its high cost, and the major concern is that once you stop paying Yext, you lose all your citations. Currently, I am using BrightLocal to manually track citations and attempting to add new citations using their features. However, I keep encountering issues where many supposedly manual citations are actually paid, and some simply redirect to Yext or similar services. Is it becoming more common for citations to require payment, leaving me no choice but to persuade my company to accept Yext?
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You could opt for Synup. Been personally using and its generally good.
Their price is reasonable with extremely good functionality and a great customer support team.
You should totally try it out.
Consider customer service when choosing an alternative. Here are some similar options: SOCi (best overall!), Chatmeter, Birdeye, Reputation, and Vendasta.
Based on your specific needs, you can consider alternatives to Yext like SOCi, Chatmeter, Birdeye, MozLocal, BrightLocal, LocalHub, GeoSync, and NearbyNow.
I would recommend Chatmeter, my clients that use Yext have a lot of discrepancies with the listings, updates, and data pulls. Plus Yext salespeople are extremely pushy. To me, the Yext platform is expensive and complicated.