Anyone else seeing lower impressions and clicks on GSC today?

Technical SEO Forum
1

Hi everyone,

Has anyone noticed a significant drop in impressions and clicks on Google Search Console today? My numbers are showing a 90% decrease for the most recent data. Is this just happening to me, or could this be related to a Google update?

2

Looks like they’ve made some changes, at least in the UI! It’s probably just a bit of downtime during the update. :blush:

3

Odin said:
Looks like they’ve made some changes, at least in the UI! It’s probably just a bit of downtime during the update. :blush:

Thanks! That definitely makes me feel better. :blush:

4

GSC sometimes experiences delays since it gets data dumps from Google’s internal systems. It’s usually nothing to worry about.

5

It hasn’t updated for the last six hours. That’s fairly normal. Earlier this year, there were cases where updates were delayed by a few days. If you’re worried, check other analytics sources, but don’t stress about Search Console data that’s newer than two days.

6

@ruthfocus
Thank you! I just saw on X that Google announced some updates were completed today. Not sure if this is related, but I hope there’s nothing wrong with my site. :worried:

7

Since the March update, my traffic has dropped by 90-99%. It’s frustrating how Google seems to favor the highest bidders now. Organic marketing traffic is doing well, but yesterday my Google traffic was at 0 clicks. Feels like a waste after putting 100k pages on Google.

8

@Jensen
Same here. It’s disappointing that competitors rank higher with AI-generated PBN content.

9

Mathew said:
@Jensen
Same here. It’s disappointing that competitors rank higher with AI-generated PBN content.

You might need an SEO audit to figure out why you’re being affected. Post-HCU, SEO has become a different game entirely.

10

I haven’t noticed anything unusual so far.

11
  • Check Google Status Updates: See if there are announcements about delays or system issues.
  • Manual Testing: Search for your keywords to confirm your site still appears in results.
  • Review Changes: Look for any recent updates you’ve made to your site or SEO strategy.
12

You need an SEO audit. I’ve been helping clients recover from SEO issues post-HCU, and the first step is always diagnosing the problem and building a strategy to address it.

13

Dex said:
You need an SEO audit. I’ve been helping clients recover from SEO issues post-HCU, and the first step is always diagnosing the problem and building a strategy to address it.

Getting an SEO audit feels like taking your car in for a service—you never know what surprises they’ll find! Tools like Raven Tools and SEMrush can help, but platforms like Pulse for Réddit make capturing insights simpler.

14

@Gray
Does your car sound like it’s about to explode when driving? If so, go see a mechanic, haha.