I have been paying BrightLocal $60 for keyword rank tracking for a handful of my clients for the past ten years. This expense should be reduced to something free or less expensive. What does each person use?
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I’ve faced a similar situation and found SE Ranking to be an excellent solution. It offers a good balance of cost and functionality and is more affordable than many other tools.
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For a free alternative, I’ve used Google Search Console. While it’s not as comprehensive as paid tools like SE Ranking, it helps with basic tracking and understanding keyword performance on Google. You can check if it meets your needs