Do backlinks still matter in 2024?

Hello, everyone. I read Emma Ryan’s post about the usefulness of backlinks in 2024. SEO experts claim they improve site authority and visibility, however I am curious about your experiences. Do backlinks still provide value to your website? What tactics have worked for you? Share your ideas!

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Backlinks still matter in 2024. They remain a crucial factor in SEO, helping to improve site authority and visibility on search engines like Google. However, the focus has shifted more towards the quality of backlinks rather than just the quantity.

But what strategies can you employ to build high-quality backlinks? Worry no more because the following strategies can help you:

  • Become a source for reporters and bloggers: Use platforms like Help a B2B Writer and Featured.com to connect with journalists and bloggers who need expert sources.
  • Publish “skyscraper” content: Create comprehensive, high-value content that stands out in your industry. This type of content tends to attract more backlinks.
  • Reverse engineer competitor backlinks: Analyze where your competitors are getting their backlinks and try to get similar ones.
  • Guest posting: Write valuable guest posts for reputable websites in your niche.
  • Leverage unlinked brand mentions: Reach out to sites that mention your brand but haven’t linked to you, and request a backlink.