Hi everyone, I’m new to SEO and had a question. My website is for online sales only, and I don’t have a physical location. I’ve been avoiding setting up a Google Business Profile because it requires address verification. I’m already running Google Ads successfully, but I’m wondering if not having a GBP will affect my SEO success. Any advice?
If your business is online-only and doesn’t have a physical location for customers to visit, you don’t need a GBP. In fact, setting one up could hurt your traffic by limiting your visibility to a specific geographic location. Focus on reaching a broader audience instead.
You don’t need a GBP to rank for SEO. Since you’re already investing in Ads, consider also spending a bit on organic SEO—it’s a longer-term strategy. If you’re using WordPress and Elementor, check out Website Squadron for help with this.
A GBP is only necessary for local businesses with a physical presence. For an online-only business, it won’t impact your SEO success.