I’ve been out of SEO for a while, and I know a lot has changed.
I’m curious about the technical side of SEO, like the importance of host location, speed, and uptime. Do these still matter? What other infrastructure factors should I consider?
Yes, especially for local SEO. It’s still a good idea to focus on location when starting out.
Location, browser type, speed, uptime, and whether it’s mobile or desktop still matter.
According to recent Google updates, host location doesn’t have as much impact on SEO anymore. The same goes for speed and uptime, although it’s better to focus on overall growth than just these factors.
@Beckham
Sure, ignore your site speed and uptime, then wonder why users leave because your site is too slow or keeps going offline.
Location can still matter, but it’s more about speed and user experience than where your host is based. Google favors fast-loading sites, so having servers near your audience helps. Uptime is critical because downtime hurts both traffic and rankings. Other important factors include using a Content Delivery Network (CDN), ensuring mobile-friendliness, and having solid security like SSL.
Yes, distance still affects data transmission. Choose a server location that’s closer to your target audience for faster speeds.