Does organic traffic tend to comparison shop less than paid traffic? I feel like it does. My organic CTR and conversions are much higher than what I get from Google ads.
I run paid ads but still have only a little organic traffic. However, the organic traffic I do have shows triple the CTR and conversion rate compared to my paid ads. I’m guessing that once people find your store organically, they trust it more and do less comparison shopping. What’s your personal experience with organic vs. paid traffic?
Buyers rarely convert on their first visit, whether it’s through organic or paid traffic. Generally, you’ll need 2 or 3 visits at best.
How many of your organic visitors are first-time visitors compared to returning ones?
What might be happening is that buyers first find your website through paid ads, then comparison shop, and later return organically to make a purchase.
If you’re using Google Analytics, you can track the paths that lead to conversions.
Don’t assume people are buying on their first visit. Statistically, the chances are very low.
Take a deeper dive into your analytics. The answers should be there if you have enough traffic.
I have retargeting ads on Facebook and Instagram. How long after someone clicks on an organic link does Analytics count it as a conversion? I know Google Ads tracks conversions for up to 30 days.
Facebook typically defaults to a 7-day conversion window, but you can extend that to up to 30 days if needed.
However, your analytics app can track if someone has ever used an ad to visit your website.
It’s important not to confuse attribution with actual conversions. Analytics will count every conversion regardless of where it came from or how long it took after clicking an ad.
Do you have Google Analytics set up on your website?
You can make the Acquisition report more informative by tagging the links used in your ads. This allows you to see which campaign, ad group, or specific ad your visitors and conversions came from.
The issue with that approach is that it doesn’t give you a complete understanding of how your ads are performing. It’s like the question you asked earlier.
Analytics is crucial for maximizing the effectiveness of your ad campaigns. Without it, you’re essentially making guesses in the dark.
By not leveraging your analytics data, you could be missing out on many conversions. Proper analysis of this data can significantly increase your business’s profitability.