Help a Novice: How to Read a PageSpeed Insights Report for a Small Business Owner

Hey guys,

I own a small business in Pennsylvania and run the website fireplaceexperts (dot) com. I’m working with a tight budget and feel a bit overwhelmed trying to fix SEO issues on my own. I’m hesitant to ask questions because I don’t want to look foolish, but I need help understanding a PageSpeed Insights report from Google.

We sell fireplaces and stoves, and while I have minimal SEO knowledge, the report is confusing to me. I’m sure the answers are there, but I don’t know how to interpret them. I would really appreciate any guidance you can offer.

Here are some details from the report:

Desktop Speed (Seems Acceptable):

  • First Contentful Paint: 1.2 s
  • Largest Contentful Paint: 1.5 s
  • Total Blocking Time: 40 ms
  • Cumulative Layout Shift: 0.002
  • Speed Index: 1.7 s

Mobile Speed (Needs Improvement):

  • First Contentful Paint: 4.1 s
  • Largest Contentful Paint: 7.4 s
  • Total Blocking Time: 510 ms
  • Cumulative Layout Shift: 0.002
  • Speed Index: 5.5 s

Help Me , You’re My Only Hope.