How can one effectively conduct keyword research?

How to find good words for searching without paying for special tools?

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First, understand the user intent so that you satisfy what the readers need.
After understanding the intent of users, you can research your keyword by using the free tools available like Google autosuggest, Google wild card search, Google Search Console, and more.

Using Google’s autocomplete, “People also ask,” and “Related searches” features helped me find effective keywords without paying for any tools.

Tools like Google Keyword Planner, Ahrefs, SEMrush, and Moz Keyword Explorer can help you find related keywords, search volume, and competition levels.Enter your seed keywords into these tools to get a list of related keywords.