Despite doing thorough competitor research, we were unable to identify terms with search volumes of more than 15,000.
What techniques should we use in this circumstance to improve our search visibility?
A well-executed SEO strategy is a long-term investment that offers significant returns in traffic, leads, and revenue. By focusing on relevant keywords, producing high-quality content, and continuously optimizing your website, an SEO team can be a valuable asset to any B2B business.
When I faced a similar issue with my SEO work, we struggled to find high-volume search terms too. We expanded our approach by diving deeper into long-tail keywords and niche topics that could attract targeted traffic. Leveraging tools like Google Trends and AnswerThePublic helped us uncover related queries. Additionally, focusing on creating high-quality, in-depth content that answered specific questions or solved particular problems often led to improved visibility and engagement. Building backlinks and optimizing for user intent rather than just search volume also contributed to better search rankings and traffic.