How do I even start a B2B SEO campaign... any tips?

Seeking Advice
1

I’ve been reading about B2B SEO, and honestly, it sounds like a lot. I get that it’s super important to reach businesses, but where do I even start? Like, do I need to set goals or something first? Would love to hear what worked for others.

2

Yeah, setting goals is huge. You should try using SMART goals… you know, specific, measurable, etc. That’s what worked for me.

3

Brody said:
Yeah, setting goals is huge. You should try using SMART goals… you know, specific, measurable, etc. That’s what worked for me.

Wait, what do you mean by SMART goals? Can you explain that a bit?

4

@Leighton
Oh, sorry! SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. It’s just a way to make sure your goals are clear and realistic.

5

@Leighton
I used SMART goals too, and honestly, it helped me a lot to stay on track!

6

Another big thing is keyword research. Use tools like SEMrush or Ahrefs. It helps you figure out what your audience is searching for.

7

Elliot said:
Another big thing is keyword research. Use tools like SEMrush or Ahrefs. It helps you figure out what your audience is searching for.

What’s the difference between SEMrush and Ahrefs? I see people mention both, but IDK which one is better.

8

@Henry
They’re both pretty similar, but I find SEMrush easier for competitive analysis. Ahrefs is great for backlinks, though. Depends on what you need!

9

Honestly, don’t forget about on-page SEO. Simple stuff like improving your site’s structure and load speed makes a big difference.

10

Asher said:
Honestly, don’t forget about on-page SEO. Simple stuff like improving your site’s structure and load speed makes a big difference.

True! My page load speed was super slow and it hurt my rankings. I started using a tool to track it and fixed it up.

11

@Digital
What tool did you use? I need to check my site speed too.

12

Leonard said:
@Digital
What tool did you use? I need to check my site speed too.

I used PageSpeed Insights from Google. It’s free and really useful.

13

Content is key. Make sure you’re creating stuff that really speaks to your audience’s pain points. White papers, case studies… all that B2B stuff.

14

LUNA said:
Content is key. Make sure you’re creating stuff that really speaks to your audience’s pain points. White papers, case studies… all that B2B stuff.

Exactly. I found that when I started creating content like that, my audience engagement went up. People want to know you understand their problems.

15

Don’t forget about backlinks! Build those relationships with other sites in your industry. Guest blogging worked for me.

16

Harlen said:
Don’t forget about backlinks! Build those relationships with other sites in your industry. Guest blogging worked for me.

How do you even start with guest blogging? Do you just cold email people?

17

@Stanley
Yeah, pretty much! Find blogs in your niche, offer to write something valuable, and see if they’re open to it.