How can I find the top search terms for a topic? For example, when it comes to ‘basketball clothing,’ how do I know whether ‘sportswear’ or ‘basketball jerseys’ are the most popular search terms?
You can use tools like Google Ads Keyword Planner or SEMrush. They both provide suggestions based on your initial keyword.
Miller said:
You can use tools like Google Ads Keyword Planner or SEMrush. They both provide suggestions based on your initial keyword.
Thanks! What if my starting keyword is way off for what I’m trying to find?
@Stanley
Try a few different variations to find the best source keyword.
Miller said:
@Stanley
Try a few different variations to find the best source keyword.
How do I know it’s the best keyword? Most tools show relative scores, but is there no absolute measure? Maybe I’m thinking about it wrong.
@Stanley
No tool gives an absolute measure. Google samples their data, so they don’t give exact numbers. Other tools use Google’s data and may add their own sources.
Miller said:
@Stanley
No tool gives an absolute measure. Google samples their data, so they don’t give exact numbers. Other tools use Google’s data and may add their own sources.
Got it. So asking for the ‘most popular term’ is like searching for the holy grail?
@Stanley
Exactly! Keep in mind that the ‘top term’ depends on your goal. High-volume keywords might bring traffic, but they may not convert well. Looking at the cost-per-click (CPC) can help you find keywords that are better for conversions, which may be more important than just traffic.
Use keyword research tools like Google Trends or SEMrush. Focus on terms like ‘basketball jerseys’ and ‘sportswear’ to identify the most effective search terms.