How do I move my Google SEO rank up … currently at position 93

Seeking Advice
1

My product page is currently showing up around position 93 on Google. Any tips to help it climb to the top 20 without needing to pay for ads?

2

I’ve got experience with SEO and can offer advice, but results are never guaranteed. I’ve been doing SEO work since 1998. If you’re new to SEO, the kind of help you need might come with a price tag. There are, however, plenty of free resources and tutorials online that can be very helpful. Best of luck with it.

3

At position 93, it sounds like your site might need a lot of improvements or that the page might not fit well with the keywords you’re targeting.

4

Some strategies that we use to improve our collection pages include:

  • Building backlinks - our vendors connect us with guest posts, plus social media has been helpful.
  • Internal links - place links to your collection page on key spots in your site, like your homepage.
  • Check technical SEO - optimize meta titles, descriptions, and make sure your site loads quickly and has optimized images.
  • Research competitors who rank for your target keywords and see what they’re doing.
  • Adding strong reviews and testimonials to your collection and product pages can help too.
5

Does anyone know if it’s possible to pay people to visit your site to help with ranking?

6

Just one word here … backlinks.

7

Jace said:
Just one word here … backlinks.

Some posts were removed here, but it sounds like we were talking about backlink strategies.

8

Dorian said:

Jace said:
Just one word here … backlinks.

Some posts were removed here, but it sounds like we were talking about backlink strategies.

Continuing on backlinks … what’s your preferred method for building these?

9

Some advice here isn’t great. One person says content matters (it really depends), and another tries selling their services. What really helps in ranking is building authority. Lack of authority is often why pages don’t rank high. Rarely, a penalty or technical issue could be the cause.

For authority, you’ll need backlinks from credible websites. Here are your options:

  1. Wait for people to link to you organically.
  2. Do outreach, asking for links (can be time-consuming and sometimes not effective).
  3. Buy backlinks, but be cautious as many sellers aren’t trustworthy.
  4. Build a network of authoritative sites yourself and link from there.

Option 4 takes months but can be cost-effective in the long term.

10

@Luis
Creating multiple authority sites to boost one feels like doing the same thing multiple times. Isn’t it just a cycle of building many sites?

11

Dorian said:
@Luis
Creating multiple authority sites to boost one feels like doing the same thing multiple times. Isn’t it just a cycle of building many sites?

Think of it as guest posting on sites you control. It’s cheaper because instead of paying monthly fees for backlinks from an agency, you build a network. Here’s a breakdown:

  • Buy 20 good domains ($4,000 total).
  • Hosting and renewals cost about $700 per year.
  • Pay for content, say $1,000 initially.

Year one costs around $5,700. After that, it’s about $1,700 a year, a big drop compared to $12,000 a year you’d spend with an agency. Over five years, DIY saves tens of thousands.

12

@Luis
For local service businesses, is there a way to build authority without giving away too much about how they do things? Thinking from the angle of IT or repair services. A simple repair could be cheap if someone does it themselves, but we charge more to handle it professionally.

13

@Donte
Good point. If you’re sharing info online, it shows you’re knowledgeable. Something like, ‘Here’s how to do it, but if you’d rather have a pro, we’re here.’ A lot of people prefer hiring someone even for tasks they could do themselves.

14

@Luis
The oil change example fits perfectly … many people could do it but just pay someone instead. Does it matter if this info goes on a page directly linked on the site vs a blog?

15

Donte said:
@Luis
The oil change example fits perfectly … many people could do it but just pay someone instead. Does it matter if this info goes on a page directly linked on the site vs a blog?

Whether it’s on a main page or blog post might not matter much in SEO terms.

16

@Luis
This approach of building many authority sites still circles back to building a single site with authority. The main question stays the same … how do you make that happen?

17

Dorian said:
@Luis
This approach of building many authority sites still circles back to building a single site with authority. The main question stays the same … how do you make that happen?

You’re essentially purchasing domains with authority. Buying those and using them to link to your main site is one way to build authority. Let me know if anything else is unclear.

18

@Luis
It’s amusing how much this post got downvoted. Honestly, this thread has more solid info than most ‘SEO gurus’ or pricey courses out there.

19

Imagine meeting in an elevator … how would you quickly explain why your content stands out and deserves a bookmark?

Technical and on-page SEO help search engines understand what’s on your site, but they alone don’t guarantee high traffic. Branded traffic is what really drives #1 rankings.

20

@Benaiah
What exactly is branded traffic?