When I was looking up keywords, I found one with a score of 25 in Moz, which means it’s easy to rank. But it also has a difficulty of 80.10%. Now I’m confused. Can you tell me which one is more reliable?
When analyzing keyword difficulty, various factors are considered to assess the challenge of ranking for a particular keyword in Google’s organic search results. These factors include the quality of content, domain authority (DA), page authority, and others.
Factors to Consider when Assessing Keyword Difficulty:
To prioritize keywords based on their ranking potential, consider the following criteria:
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Search Volume: Assess the actual demand for a keyword to gauge audience interest and potential.
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Search Intent: Ensure that the user intent behind the query aligns with your content’s focus.
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Cost per Click (CPC): Evaluate the keyword’s commercial potential and return on investment from a business perspective.
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SERP Signature: Identify any universal search types or features, such as images or featured snippets, associated with the keyword.
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Competitors Ranking: Determine if your typical competitors rank for the keyword and assess your chances of competing effectively.
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Content Analysis: Review the content of top-ranking pages to understand the information required for page one visibility and ensure alignment with your content’s intent.