I know this might be a basic question, but here it is, If you have an offline business website and want to attract relevant traffic to convert into customers, and you can publish 10-15 blog posts per week, how would you go about developing a list of keywords to prioritize? I am looking for advice on how to evaluate keywords based on monthly search volume, competition, and other factors.
Think like your customers. What problems are they trying to solve? Use those phrases as your base.
Dive into keyword research tools to uncover hidden gems. Look for keywords with decent search volume but lower competition – those are your sweet spots.
Consider long-tail keywords (more specific phrases) for better targeting. Don’t forget about local SEO if you’re aiming for brick-and-mortar traffic.
It’s not just about the numbers – the keyword needs to fit naturally into your content. So, brainstorm, research, and create amazing content that answers your audience’s questions!