How Does Google Handle Brand Names with Similar Names?

Seeking Help
1

I’m curious about how Google handles brand names that differ by just a letter. For example, if you search for “Trendz,” but the search results include listings from “Trends,” how does Google decide which one to show?

I’ve noticed a situation where the search results were for “Trendz,” but the Google My Business (GMB) profile that appeared was actually for “Trends.” Both companies offer different services, so I’m trying to understand why this mix-up happens.

Most importantly, how can this be fixed?

2

Google uses a mix of algorithms, trademark rules, and user feedback to tell apart brands with similar names

3

Due to user behavior and spelling errors, I believe Google may jumble together brand names that are identical. To help Google identify your brand from identical names, I would advise enhancing your internet presence, establishing significant backlinks, and optimizing your Google My Business profile.

4

Google chooses search results based on relevance, authority, and user intent.

If your GMB profile appears for a competitor’s brand, optimize your profile, build backlinks, and monitor your rankings to clarify your brand’s identity.

5

Google handles brand names with similar names by considering several factors, including trademark status, website authority, and search intent. It uses algorithms to determine which brand or website is most relevant to the user’s search query and displays results accordingly.