Hi guys. So my friend owns a business, it’s a startup, but they sell very premium woodcarving products, mostly priced around 500-700 BGN (300-400 USD). They also paid a company to build their website, which to be honest, is quite poor. There’s a lack of content everywhere you look, and some pages were even left blank, and they paid around 4000 BGN (2000 USD). Anyway, my point is that even though it’s a startup, money is not an issue.
They hired me for their SEO, but I ended up fixing a lot of issues on their website, like broken links and other stuff. I also did competitor research, keyword research, fixed their social media pages, backlinks, created SEO-optimized content for most of the pages (still have some more to do), meta titles and descriptions. I think that’s about it. And also, after the website is in good condition, they want me to run ads for them.
So, how much should I charge them for my work? I’m not very experienced, but I do know what I’m doing. Though it is my first “freelancer job,” I have a digital marketing degree. I don’t want to overcharge them because they’re my friend, but I don’t want to undercharge myself either. Any information would be appreciated. Please bear in mind the difference in currency, since I live in Bulgaria, and the SEO would be mostly local. For reference, 1 USD = ~1.8 BGN.