Imagine you’re suddenly the CEO of Google for an entire week. What would you do to shake things up in the SEO world?
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Ask the employees to prepare detailed presentations explaining how the ranking system works. Make sure they fully understand it. After that, continue my SEO work but charge 100 times the usual price. For fun and to attract leads, I’d also add “Former Google CEO” to my social media profiles.
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Instruct the search team to undo the changes made over the past three years.