Is a site with 60,000 visitors over 4 years worth anything?

Should I keep it going or just let it go? My best-performing article had 9,800 views. Most months, the site gets between 2,000 and 3,000 views. It costs me about $120 a year to maintain. What can I do to monetize it? Also, does anyone know a cheap provider for .com domains and hosting?

AdSense revenue depends heavily on your niche. Try improving your content, adding internal links between posts, and focusing on technical SEO. Look at what your competitors are doing and see where you can improve. While doing this, you can activate auto ads and testing. As your traffic grows, so should your revenue. You could also try adding Amazon affiliate links that are relevant to your topics. For reference, I recently switched ads on for one of my sites with 12,000 monthly visits, and it’s bringing in about $80 per month and gradually increasing.

Your site has some value. The domain itself might not be special unless it’s a single dictionary word, but the real worth comes from revenue. If you haven’t monetized it, the site isn’t worth much to serious buyers. However, you could still sell it for a couple of hundred dollars to someone who doesn’t want to start from scratch.

@Callahan
Thanks for explaining that!

@Callahan
This valuation method is oversimplified. If your site has targeted, relevant traffic, it could have value beyond basic revenue calculations. Otherwise, the traffic won’t convert even if the site gets revamped.

It depends on your niche and monetization approach. I’ve built sites with over 100,000 unique users in under a year, but AdSense didn’t work well for monetization. Consider a newsletter, creating a product, or finding sponsorships or affiliate opportunities. And don’t stop making content. If you ranked before, you can do it again, drive more traffic, and explore new ways to monetize.

@collins
What do you mean by rank? And why does AdSense pay so little? My site is about language learning, with articles on grammar, learning tips, and lists of useful resources.

Why not sell ad space yourself instead of using AdSense? Reach out to businesses in your niche and offer them a banner spot.

Your traffic is decent, so the site definitely has value. The key is choosing the right monetization strategy. Selling ads through AdSense would bring in very little. A better option might be affiliate links or using the site to market a product. If you’re not up for putting in the time, consider selling it. Depending on the niche and traffic details, someone might pay a couple of thousand dollars for it.

I’d be willing to offer $2,000 for a site like yours.

What’s your niche? If it’s a blog, you might be able to join a network like Mediavine, which could bring in significantly more than AdSense. Depending on your niche, you could make $1,000–$1,800 a month with your traffic. Other factors like your backlink profile, traffic sources, and email list also play a big role in the site’s value.

@Rex
If the blog’s traffic is highly targeted, you might be able to push the value higher. But in today’s market, it’s hard to get a high valuation for a blog unless it’s already making consistent revenue.

Before you try monetizing, take a closer look at your audience. What content gets the most engagement? Are people coming back, and if so, how often? Once you know more about your visitors, you can find better ways to monetize based on what they want and need.

With your traffic, affiliate marketing could be a good option. You might also try adding a small online shop with products relevant to your niche.

I’ve got a site with 300,000 visitors over five years, but it’s only made $300 and costs $15 a year to maintain. My visitors mostly come from low-income countries, which impacts revenue. How’s your audience?

@Chandler
Most of those are probably bots.

Noah said:
@Chandler
Most of those are probably bots.

I’m pulling these stats from Google, not Blogger.

Chandler said:

Noah said:
@Chandler
Most of those are probably bots.

I’m pulling these stats from Google, not Blogger.

Google’s stats can still include bots.

@Chandler
I’ve thought of mine as a failure too, but I can see there’s still some interest. How do you keep your costs so low?

Alfred said:
@Chandler
I’ve thought of mine as a failure too, but I can see there’s still some interest. How do you keep your costs so low?

I started with Blogger, and the domain costs me $15 a year. If I’d kept updating it, I’m sure I’d have more traffic now. Have you tried AdSense? It’s been the most reliable for me.