With all the recent updates to Google, I’ve been getting a lot of questions about what to focus on for 2025. One of the biggest trends I see coming is conversational search, especially with platforms like Google Gemini Live gaining traction.
Millions of people are already using tools like ChatGPT and Gemini to search, find products, and make purchasing decisions. This is going to be a major shift, and I’ve started incorporating this into strategies for my SEO clients.
Here are a few other areas I’m focusing on:
Visual Search
As visual search grows, people will use images instead of words to search. To prepare, we’re helping clients make their content more accessible through tools like Google Lens or Pinterest. This involves using high-quality images, descriptive alt text, and optimized videos to ensure their brand appears when someone searches visually.
Voice Search
Voice search is getting more common, so websites need to be ready. Focus on natural, conversational phrases since people talk differently than they type. Long-tail keywords that match spoken queries can make a big difference. For example, people use devices like Alexa to request links to products, which are sent directly to their phones.
I hope these tips help with your 2025 SEO planning. Feel free to share your thoughts or ask questions!
Jermaine said:
How do you optimize for visual search? Is it just about alt tags and image quality, or is there more to it?
Alt tags and high-quality images are a good start, but you should also focus on naming files descriptively, using structured data for images, and ensuring your images load quickly for better results.
Noah said:
Do you see voice search as more important for local businesses than for e-commerce sites?
Voice search is definitely critical for local businesses since many voice queries are location-based. That said, e-commerce can benefit too, especially for answering specific product-related questions.
Gregory3 said:
Are there any tools you recommend for optimizing voice or visual search?
For voice search, tools like AnswerThePublic can help find common spoken phrases. For visual search, focus on using platforms like Google Search Console to track image performance and ensure everything is indexed properly.
anchachi said:
Is conversational search mostly driven by AI tools like Gemini? Or is it more about how users interact with search engines?
It’s a mix of both. AI tools like Gemini are advancing this trend, but user behavior is also shifting towards asking questions in a conversational way, which drives the need for this evolution.