I own a local roofing company and have been consulting with different SEO firms. One firm told me that regular content, like monthly blogs, isn’t as important as others make it out to be. Is this true? Has the importance of blog content for local SEO changed over time? I’d love to hear your thoughts. Thanks!
I manage SEO for roofing clients, and regular content can make a big difference. For instance, we created interlinked guides for a client specializing in Eichler roofs. These posts explain repair processes, answer common questions, and include quotes from their team. The content generates hundreds of leads monthly and significantly boosts site traffic. If you’re working with an SEO agency, I recommend adding regular blogs to drive engagement, generate leads, and build your brand.
Regular blogging isn’t necessary. You can achieve the same results without a blog by focusing on other strategies. Why would a roofing company need to publish content regularly?
Blogging helps if you target local keywords in your posts. Distributing the content widely and optimizing your Google Business profile can amplify the results. It takes time, but it’s worth it for long-term growth.
I’m building a site for a friend’s business. If I add their content directly to the static site without a formal blog, will it still help with SEO?
Blogging can improve local SEO by:
- Boosting Local Rankings: Target local keywords to rank in your area.
- Providing Fresh Content: Regular updates signal search engines that your site is active.
- Building Local Relevance: Write about local events or trends to connect with the community.
- Increasing Engagement: Informative blogs keep users on your site longer.
- Driving Traffic: More content creates more opportunities to appear in search results.
Instead of a traditional blog, consider building guides or news sections that tie all content together cohesively. Blogs often lack structured internal linking and coherence. Plan your content strategically around core topics to establish authority.
Content is important, but it doesn’t have to be in a blog format. Structure it however works best for your site.
It depends on your audience and their search intent. Regular blogs aren’t necessary to rank, but they can help target specific keywords. Google doesn’t rank content just because it’s published frequently. Focus on quality and relevance instead.
Consistency isn’t the key; the content’s relevance is. Update it when it loses rank instead of posting regularly.
Some services just reuse content across clients, which isn’t helpful. A better approach would be to create before-and-after job galleries or detailed project case studies. Build out localized pages tied to your services, and Google will appreciate the effort.
Write stories about how your company helped local customers. Collaborate with local media for interviews or profiles that link back to your site.
For a business like yours, static content works fine as long as it’s updated occasionally. Focus on local SEO strategies like optimizing for location-based keywords.
Blogging can help local SEO by targeting local keywords, improving search rankings, and driving traffic. Ensure content is high quality, optimized for mobile, and tied to local events or topics.