Is SEO even relevant now?

I run a website with 7M monthly traffic. The search has been taking a hit over the last couple of weeks. How can businesses and content creators adapt their SEO strategies to ensure their websites and content remain prominently discoverable in search engine results, especially in the era of Large Language Models (LLMs) that prioritize semantic relevance, context understanding, and user intent over traditional keyword-based optimization?

Been trying to figure this out myself for the past year. But to be honest, if you are running SEO even relevant for your website to RANK!

As long as search engines such as Google remain the dominant means through which people search for information, products, and services online, SEO will remain a crucial component of any digital marketing strategy.

SEO continues to be crucial in the digital realm. Despite its continuous evolution, it remains vital for enhancing visibility, driving organic traffic, and fostering user engagement. Google’s AI-powered Search Generative Experience (SGE) is revolutionizing search interactions, prioritizing pertinent content that addresses user inquiries directly. Thus, SEO remains indispensable in the ever-changing landscape of online search!