Local vs. National SEO

I have two main SEO alternatives in today’s digital world, dominating my local market (Local SEO) or reaching a large audience (National SEO). Although every tactic has advantages, which is the most suitable for me?

Which SEO method, local or national? can increase my online visibility the most effective?

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You would opt for Local SEO if you operate a store or any local business, aiming to attract customers who visit in person for purchases or services like haircuts.

On the other hand National SEO is suitable if your business caters to online visitor’s needs, such as e-commerce, news portals, blogs, or online services.