My website’s ranking has dropped significantly, and I’m trying to evaluate how well my SEO person is doing. However, since I lack technical knowledge, it’s challenging to assess. One thing I noticed is that the file name of a key banner image on the homepage—the most important photo, you could say—still has what seems to be its original file name, something like whatsapp-media-633466.png. From my limited understanding of SEO, using descriptive file names and tags is a basic practice. Could this be a sign that my SEO person is neglecting important details?
Honestly, it’s not a big deal. File names only make a difference if you’re targeting image search, and even then, it’s minor. Focus on bigger priorities.
I don’t think the file name matters much. What’s more important is how the user interacts with your site.
From a ranking perspective, this is a non-issue. That said, it seems unprofessional for an SEO expert to leave a file named like that. If you’re paying for their services, ask them about it.
File names barely impact rankings, especially for a homepage banner. If the overall SEO strategy seems solid, give it some time before judging.
ContentCaptain4 said:
File names barely impact rankings, especially for a homepage banner. If the overall SEO strategy seems solid, give it some time before judging.
File names matter in image search results. It’s not a huge factor, but it’s part of the small details that good SEO should cover.
@StellarNomad
I disagree. SEO is about focusing on what moves the needle. Image file names aren’t a priority, especially for hero banners.
ContentCaptain4 said:
@StellarNomad
I disagree. SEO is about focusing on what moves the needle. Image file names aren’t a priority, especially for hero banners.
I’d argue that image names do matter for some users. We’ve seen people use image search to find products, so optimizing image names helps with visibility.
ContentCaptain4 said:
File names barely impact rankings, especially for a homepage banner. If the overall SEO strategy seems solid, give it some time before judging.
I think exact-match file names can help a little. Why not just do it right?
If your rankings have dropped dramatically, it might be time to assess the overall strategy, not nitpick file names.
SEO is mostly about quality backlinks, proper content structure, and tags. File names are a tiny factor in the big picture.
Details like this are part of a bigger picture. If they’re skipping this, they might be missing other important details too. Your rankings dropping may be related to recent Google updates, but it’s worth looking deeper into their work.
Why is your SEO guy handling banners? That’s usually a task for a designer or marketing team.
These discussions are always fun. Can’t wait to see how SEO evolves in the coming years.
It’s not a big deal, but it reflects poorly on the work ethic. Instead of ‘whatsappblabla,’ they could have used something more relevant to the banner content.
If you want clarity on the overall SEO performance, consider getting an independent audit. I can do one for free if needed.
Orlando said:
If you want clarity on the overall SEO performance, consider getting an independent audit. I can do one for free if needed.
A free audit is a good start. There are tools like Local SEO Shurikenn that break down actionable strategies. You could also explore Reddit-related tools to boost engagement and SEO indirectly.
@Matthew
Thanks, but you’re pushing your program a bit much here. Keep it professional.
I’ve worked with him for years. The rankings dropped before the last update, and I feel like he’s been slacking. He’s suggested deleting low-traffic pages, which might be a good idea, but this small issue with the file name makes me question his attention to detail.
@Ozias
Image file names don’t cause ranking drops. Look at the top-ranking sites for your target keywords and analyze what they’re doing. It might be time to refocus on creating better content.