I have a SaaS software website where we write articles about our software. Last year, we wrote an article on client communication skills, including the keyword in the slug, title, and meta, which ranked it in the featured snippet. However, I’ve noticed that the current search intent for “client communication skills” is now more aligned with “client communication.”
After checking, I’m considering changing the article’s intent to focus on the “client communication” keyword since it already matches about 90% of the intent and satisfies user needs. I would also need to change the slug of the article. Despite ranking on the featured snippet, the article isn’t converting well or achieving a good CTR, according to Search Console.
What should I do? Should I proceed with updating the article’s intent and slug, or is there a better approach?