New Job. New Opportunity

SEO Career and Education forum
1

I’ve recently started as a marketer for a company specializing in pond construction, pond cleanouts, and dredging. We are one of the top choices in the state for projects over a quarter acre. I initially ran successful Facebook ads, but the boss asked to pause them for a while.

Now, I am focusing on improving the websites. The owner previously believed that creating multiple websites and Google My Business profiles would drive leads, and it did to some extent. However, I don’t think this is the best approach.

One of our websites is outdated and barely functional but has some authority. The other is more modern but not aesthetically pleasing; the owner favors it because of the investment he made. I proposed creating a third website under the company name, as the existing ones have pond-related domains.

Initially, the owner was hesitant, but I convinced him that this would be the best long-term strategy. My plan is to complete the main parts of the new website within the next week or two. After that, I will start 301 redirecting the other websites to the new one and possibly upload a sitemap to Google.

Currently, our two websites rank well for certain keywords within a 50-mile radius, but we aim to improve our ranking across the entire state for terms like “Pond builders near me.”

While I have some knowledge of SEO, it’s not as straightforward as Facebook ads. My primary goals are to maintain our current lead flow, increase it, and enhance brand awareness. I enjoy this job and am committed to not letting my boss down, avoiding major issues along the way.

I am using tools such as WordPress, SEMrush, ChatGPT Plus, and YouTube, with a shoutout to Nathan Gotch. My boss is open to any tools or insights that can help us achieve our goals. I love diving into the details of SEO, but it’s been a while. Any additional tools, insights, or advice would be greatly appreciated.

2 Likes
2

Consolidating your websites into one is definitely the right move. Focus on building a strong foundation for your new site: optimize it for speed, mobile-friendliness, and user experience.

Use your existing websites’ authority by carefully redirecting them to relevant pages on the new site. Don’t forget about local SEO – claim and optimize your Google My Business listing, encourage customer reviews, and target location-based keywords.

To supercharge your SEO efforts, consider these tools:

Ahrefs: For in-depth competitor analysis and keyword research
Moz: For website audits and SEO recommendations
Google Analytics: To track website traffic and user behavior
Google Search Console:To monitor search performance and identify issues

1 Like
3

The one-month job doesn’t even need to be listed on your résumé. The only individuals who will know are the ones who work there. It’s not that unusual, in my opinion, for someone to quit at such an early stage.

1 Like
4

Based on location pages will probably be your best bet. Like “Pond developers in X” , “Pond builders in Y” . All that has to have been done is get the core word “pond builders in” and then modify it for each place. It is scarcely worthwhile to look at search volumes here. Take a look at their ranking and comparison in the local listings; they may be rewarded for other terms. Thus, even if the initial search was for “pond builders,” you should undoubtedly focus on the term “duck pond builders” because the top three mention both “pond builders” and “pond builders.” That is what is being rewarded in that location.