Optimizing Image Filenames for SEO

What best practices do you follow for naming image files to enhance SEO, and how have these strategies impacted your website’s search engine rankings?

Optimize image filenames for SEO by using descriptive names that help Google understand the image. ALT tags improve accessibility and should always be used. Avoid keyword stuffing, but include relevant keywords in ALT tags if they’re useful for users. This helps both search engines and people with disabilities.

To unlock their SEO potential, I give them descriptive names using relevant keywords, separated by hyphens for search engine friendliness.

For example, instead of “IMG1234.jpg,” I’d use “best-running-shoes-for-women.jpg.”

This simple trick helps search engines understand what the image is about, boosting its chances of appearing in image search results.

While it’s one piece of the SEO puzzle, this strategy has definitely contributed to improved rankings for image-heavy pages on my website.