Product Naming Convention

General Forum
1

Hey guys,

I need some advice on e-commerce product naming. How important is it to add secondary keywords to the product name? For example, should I use “canoe” or “tandem canoe”? And how important is it to include the secondary keyword in the URL?

Thanks!

2

Secondary keywords in e-commerce names are helpful! Here’s why:

  • Clarity: “Tandem canoe” tells customers exactly what it is, unlike just “canoe.”
  • Search Engines: They consider both product names and URLs with keywords.
3

Secondary keywords like “tandem” can definitely boost your product visibility. Imagine someone searching for “tandem canoe” – your product is more likely to pop up.

Including it in the URL is also a good idea, but don’t stuff keywords like crazy. Focus on creating natural-sounding product names that people would actually use.

Google is getting smarter, so prioritize clear and informative product titles over keyword stuffing.