I’ve been noticing a lot of changes, especially around health-related keywords. For instance, if you search for ‘Ayurvedic medicine for [problem],’ almost every time, the first page is dominated by Amazon listings. After that, you’ll find a mix of blogs, articles, category pages, and even individual product pages. So, how do you strategize to rank for a keyword in this kind of situation? And how do you decide if you should focus on a single product page or a category page?
It’s probably changed for the worse.
Joseph said:
It’s probably changed for the worse.
Yeah, it’s gotten way more competitive.
You’ll need to go deeper into niche keywords, especially long-tail ones that match your specific product. For example, ‘organic Ayurvedic remedy for [a specific problem] with proven results’ might be a better focus. After that, work on optimizing your site for conversions. The better your page performs, the more it sends positive signals to Google, showing it’s the best result for users.
It’s definitely a challenge when Amazon dominates the first page. If you’re facing that, it might be tough to rank just by focusing on organic search. I’d recommend targeting more niche keywords or branching out with other strategies like video content, social media, or paid ads.
Pure SEO might be fading, but it’s becoming more of a mix with other marketing strategies.
LAccount said:
Pure SEO might be fading, but it’s becoming more of a mix with other marketing strategies.
What do you mean by that?
LAccount said:
Pure SEO might be fading, but it’s becoming more of a mix with other marketing strategies.
What do you mean by that?
I mean, search results are now giving more space to ads, and there are different formats for things like shopping ads, which target people ready to buy. SEO isn’t just about organic traffic anymore; it’s a mix of strategies.
LAccount said:
Pure SEO might be fading, but it’s becoming more of a mix with other marketing strategies.
Can you explain this a bit more?
I’ve noticed that Amazon takes over the first page a lot for health keywords too. To try and rank better, I’d focus on creating content that offers something unique and valuable. I’d also decide between a product or category page based on what people are searching for and where I can best provide that information.
SEO isn’t necessarily more complex—it’s just harder.
This might be more of a struggle for general SEO, but local SEO still works pretty well.
Milo said:
This might be more of a struggle for general SEO, but local SEO still works pretty well.
We’re doing local SEO too, but it’s not working out.
Milo said:
This might be more of a struggle for general SEO, but local SEO still works pretty well.
We’re doing local SEO too, but it’s not working out.
It’s been working well for us though. Maybe it’s a strategy issue?
SEO has definitely changed, but it’s not dead—it’s just become more advanced. Things that worked a decade ago don’t work as well now, like tweaking meta tags. Nowadays, you still need good backlinks, but quality has become more important than quantity. Years ago, you could rank with just a handful of backlinks. Now, you need hundreds of high-quality ones.
@Iker
I’m doing regular article submissions, but my competitors seem to be focusing on basic things like social bookmarks and directories. It doesn’t seem to be just about backlinks.
@Iker
It’s not really about how many backlinks you have but how good they are. Google values backlinks from authoritative sites in your niche. If you get tons of low-quality links, it can actually hurt your ranking.
@Weston
What’s SEA?
Calvin said:
@Weston
What’s SEA?
Search engine advertising.
I don’t think SEO is dead, but it’s gotten tougher. Ranking for keywords takes a lot of effort. If you’re going for competitive short-tail keywords, the search volume is high, but so is the competition. Long-tail keywords may not bring in as much traffic, but they’re easier to rank for, especially if your site isn’t yet well-established.